Made to Stick

Made to Stick

As I mentioned recently, Made to Stick is one of my favorite leadership books. Scratch that. One of my favorite books period.

The cool people over at Elevation had a great post today about the book. I highly recommend making the click to read the post

In the book, the authors – Chip and Dan Heath – explore why some ideas seem to stick around forever (even when they are false) and other ideas are forgotten immediately. They give some great practical ideas on how to make your ideas more sticky. At the end of the book, there is a handy summary to refer back to frequently.

You can also check out the website for the book for excerpts, reviews, etc… – www.madetostick.com.

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